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Liz Claiborne Inc. came to us to help expand their mobile presence. After recently narrowing their portfolio of brands from nearly 20 down to three, you'd imagine the challenge would be simple. However, Liz was looking for a solution involving just one mobile platform that each brand could essentially plug into. The three remaining brands, Kate Spade, Lucky and Juice Couture have very different audiences with very different needs. Despite high brand awareness and an active digital presence across the board, customers are still grossly underserved in the mobile/table space. We came up with four high level mobile concepts to engage their customers.

My role in this project was to lead the team, working closely with strategy, UX, and tech to develop these concepts and put the deck together, all in just 2 weeks. This project is still a work in progress.

21 years of Shark Week and it's safe to assume you're going to see some sharks. This year we challenged ourselves to come up with a concept where something other than a shark was the hero. So we turned to the fans. That meant finding someone with a killer smile, putting fans into shark-shaped rickshaws and dropping a few lifeguards in Times Square.

Science Channel partnered with Popular Science Magazine on a series that covers revolutionary topics like flying cars, brain fingerprints, liquid armor and android lovers. This campaign brought to life what a mad scientists might have first scribbled down or imagined at their moments of inspiration for some of their craziest ideas.

Drop a bunch of beer drinking, gourd throwing, red neck engineers in the middle of a field in southern Delaware and you've got Punkin' Chunkin'. Seems ironic but there's nothing funny about it. These are serious competitors. Think Nascar meets Mythbusters. So we came up with a campaign that showcased just how serious the irony is.

Science Channel is constantly looking for brain stimulating ways to drive traffic to their site. So we took all the boring stuff out of some good old fashion high-school math class word problems and added a few twists.

Olympian Labs is a nutritional supplement company that prides itself on quality control and natural products. They don't do slick advertising or marketing. Instead they spend their energy and money practicing what they preach by making sure the quality of their product is pure. They needed to stand out on the shelf next to all the fluorescent, metallic, gloss varnish, flashing light, muscle milk design overload and speak for what they believe in, simplicity and honesty.

This set of pattern postcards was designed for Gilah Press + Design with Anthropologie in mind, little did we know they'd end up being sold in the store. The patterns are each designed from ornaments pulled from typefaces and inspired my movements in art history.

Wedding stationery designed for Gilah Press + Design and the modern hippie bride.