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21 years of Shark Week and it's safe to assume you're going to see some sharks. This year we challenged ourselves to come up with a concept where something other than a shark was the hero. So we turned to the fans. That meant finding someone with a killer smile, putting fans into shark-shaped rickshaws and dropping a few lifeguards in Times Square.Art Direction, Advertising, Television2011 -
This year we decided to keep things simple and tell it like it is. Man versus the wild. Literally.Art Direction, Advertising, Television2011 -
TLC's Extreme Couponing CampaignAdvertising, Art Direction, Television2011 -
Science Channel partnered with Popular Science Magazine on a series that covers revolutionary topics like flying cars, brain fingerprints, liquid armor and android lovers. This campaign brought to life what a mad scientists might have first scribbled down or imagined at their moments of inspiration for some of their craziest ideas.Art Direction, Advertising, Television2011 -
This season it was all about the jobs. So we came up with a filthy history lesson in the kinds of jobs Mike has already done with a promise of what's to come. Plus, a sweepstakes for viewers to ‘Meet Mike’. Pretty sure that's excitement written all over his face.Advertising, Art Direction, Television2011 -
This game show series creates a comedy of did-you-know science questions. And who better to showcase the quirky questions than the host Greg Proops (that guy from Who's Line Is It Anyway).Art Direction, Advertising, Television2011 -
Drop a bunch of beer drinking, gourd throwing, red neck engineers in the middle of a field in southern Delaware and you've got Punkin' Chunkin'. Seems ironic but there's nothing funny about it. These are serious competitors. Think Nascar meets Mythbusters. So we came up with a campaign that showcased just how serious the irony is.Advertising, Art Direction, Television2011 -
In this series Discovery announced the results of an unprecedented forensic investigation into the life of King Tut which revealed for the first time the identity of Tut’s parents and grandparents, his cause of death and new details of his reign. Tight lipped and tightly wrapped mummies were the perfect solution for a tight turn around print ad.Art Direction, Advertising, Television2011 -
mOmma makes toddler feeding products that are specially designed to promote development through round shape, bright colors, and a unique rocking motion that stimulates babies during mealtime. (And the gorgeous Italian design doesn't hurt.) They needed a tool to communicate to retailers exactly what set them apart from the competition. We knew the best way to do that was to let the product speak for itself.Art Direction, Branding, Motion Graphics2011 -
Science Channel is constantly looking for brain stimulating ways to drive traffic to their site. So we took all the boring stuff out of some good old fashion high-school math class word problems and added a few twists.Art Direction, Design, Interaction Design2012 -
Each network in the Discovery Headquarters gets a 25 foot banner to hang from the lobby ceiling. We decided to tout a tattoo inspired version of the biggest hero and legacy of the network. Because what shark isn't bad ass enough for a little ink.Art Direction, Design, Illustration2011 -
MBO Partners is a company that makes it easier for independent consultants to do business. They do all of the paper pushing and behind the scenes busy work so independents can be just that, independent, and focus on doing what they love. We started from the ground up with strategy, then worked toward an identity, a brand book, a website and brand videos, as well as conducted internal brand training to educate employees on how to wear their new "suit."Art Direction, Branding, Design2011 -
Olympian Labs is a nutritional supplement company that prides itself on quality control and natural products. They don't do slick advertising or marketing. Instead they spend their energy and money practicing what they preach by making sure the quality of their product is pure. They needed to stand out on the shelf next to all the fluorescent, metallic, gloss varnish, flashing light, muscle milk design overload and speak for what they believe in, simplicity and honesty.Art Direction, Design, Packaging2011 -
Various LogosBranding, Design2011 -
A set of seasonal greeting cards designed for Gilah Press + Design based on short lines from Holiday songs. Name that tune!Art Direction, Print Design, Design2011 -
This set of pattern postcards was designed for Gilah Press + Design with Anthropologie in mind, little did we know they'd end up being sold in the store. The patterns are each designed from ornaments pulled from typefaces and inspired my movements in art history.Art Direction, Design, Print Design2011 -
A modern twist on traditional script wedding stationery, designed for Gilah Press + Design.Art Direction, Print Design, Design2011 -
This set of greeting cards was designed for Gilah Press + Design with a bit of humor, each using two word to change the meaning of an old etching icon.Art Direction, Design, Print Design2011 -
Wedding stationery designed for Gilah Press + Design and the modern hippie bride.Art Direction, Print Design, Design2011
